Blog Posts By Raw Media Co.

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SEO Best Practices Crash Course

  Ensuring your website is optimized for search engines is one of the best ways to bring quality traffic to your online business. Search engines use algorithms and bots to determine how relevant your content or website is to a search.…
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Storytelling As a Powerful Marketing Tool

So what sounds like a better dish soap? Brand X: 3 time more grease- cleaning power, concentrated formula with Hypoallergenic and dye -free formula -- Or -- Brand Y: A video of how it helped save marine animals in oil spills?   Brand…
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F*CK FLUFF | How to ensure your content contains substance

  As an innovative and ever growing creative, you are on the hunt to constantly grow your skills and expertise. The mere fact that you are reading this blog is evidence that you are a self-starter. An ambitious and driven go-getter…
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Using pop culture as a marketing tool

The significance in incorporating current events and popular trends into your marketing.   We all as individuals have our interests and a preferred topic of conversation and it’s significant when you talk about the same things with…
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4 Critical Tactics to Develop a Strategic Marketing Plan

How to create a situational analysis to guide your marketing plan.       Here at Raw Media Co. we understand the value of creating a marketing plan that has a basis in research. We know that random acts of marketing…
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From Nudes to News Snapchat Has Evolved Into The Perfect Digital Marketing Tool

I recently discovered Snapchat. I use it regularly to snap my friends back and forth and document my “story”, but it wasn’t until recently that I really discovered snapchat. I realized that top media companies and TV stations like…
personalized content marketing
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Personalize Your Content Marketing

Use content personalization to drive new business and nurture existing customers   It’s no secret that the age of passive consumerism has met its end. Consumers are taking active roles in shaping their consumer experience. They write…
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Using Digital PR to Get Buzz For Your Business in 2018

Manage your brand's image with digital public relations!   Let’s get real for a second. It does not matter how great you think your brand is. It does not matter that your company loves your brand. What the general public thinks…
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10 Ways to Start Marketing Your Business Right Now

Strategies you should be implementing right now to start marketing your business.   Unfortunately, overnight success is the grand myth of business and marketing. It is a fantasy we all wish was a reality so we could crack the…
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Social Media Algorithm

Playing by the rules of content filtering   What seems like an advancement in social media to the consumer, might also seem like a nightmare to a marketer.  Social media networks are getting smarter and are now able to tailor the…
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Word of Mouth Marketing

How to Use Word of Mouth Marketing Online to Build Loyal Customers   Referrals are the oldest method of marketing. Today's marketing tactics are social media dense. Therefore, we must learn how to incorporate referrals into our…